The dreaded testimonial.
Like most creatives, I hear the word “testimonial” and want to drown myself in the nearest toilet. But then I see things like this, and have to believe there’s something to it. Now granted, this isn’t selling anything. And maybe that’s the difference. No one minds listening to real people tell a story. But listening to real people tell a story about, say, Kiwi shoe polish? No thank you. So is there a way to sell something in a more disarming testimonial context? There must be. I just don’t recall seeing it. While you ponder whether you have, you’ll enjoy this. Especially if you’re married, but even if you’re not.
